Meet Primury, a new brand to Head over Heels. Designed in London and handcrafted in Portugal, their takes on classic sneakers and boots are sure to become your next everyday staples. Read more about the brand and our first drop of Primury shoes.

This Mother's Day we're celebrating our very own Greta. Greta is the owner of Head over Heels and mum to her seventeen month old boy James. We thought we'd share a little bit about her first year of being a mum while running a business.

The second collection of Abigayle, the collaboration between designer Carrie Cooper and Greta Washington, has just landed. We caught up with designer Carrie Cooper and Greta of HOH to learn more about the women behind Abigayle.

Lou Heller is a Christchurch-based fashion stylist, fashion writer and educator on all things style. We recently caught up with Lou to find out a bit more about her and to talk about all things fashion.